Chloé Kristyn Rebrand
+Role
Worked directly with founder, Bettina Benson, to evolve the brand into a more fashion-forward space and reach a broader audience.
+Responsibilites
Creative Direction, Identity Redesign, Art Direction Overhaul, New Brand Concept/Messaging, 360 Art Direction.
A Modern Brand Identity
A new, bold but feminine wordmark that intrinsically linked Bettina to the brand as the creative force behind it all.
A New Site Experience
Social Content Development
The Print Campaign
