Serena Dugan Studio
+Roles
Concept Development, Logo Development Direction + Supervision, Brand Identity Creation, Website Design Direction + Supervision, Website Development Supervision, 360 Creative Direction, Copy Direction + Supervision
+Responsibility
Create a world from the ground up to house Serena Dugan’s new namesake brand—Serena Dugan Studio.
Serena believes in “seeing the evidence of a human” in everything she creates. We worked closely with her and her team to create a brand identity that would reflect this sentiment while complementing her uniquely, artful style. We then designed the digital world of Serena Dugan Studio to bring it all to life.
