Goorin Bros.
+Roles
Brand Positioning, Brand Strategy, The Farm Concept Development, Website Design Direction + Supervision, Website Development Supervision, Creative Direction, 360 Art Direction
+Responsibility
Develop a graphic language and site experience that ties two unlikely brands together under one umbrella. The first, a heritage hat brand (Goorin Bros.) with a traditional brick-and-mortar business. The second, an edgy trucker cap (The Farm) with an enthusiastic cult following.
The Digital Experience—
We created a fully-custom, website designed and developed from the ground up—a modern, digital experience and two unique graphic language systems with select, strategic, overlapping elements to allow these very different brands to co-exist. We worked directly with Ben Goorin to help redefine how both brands live together, under a single URL, united by the castle icon. Both are customer-centric experiences that educate hat buyers, elevate the brand and make the hat-buying process easy and fun!
The Farm Microsite—on Goorin.com
