Briefing
+Role
Brand Concept Development, Brand Book Creation—Design and Development + Production and Supervision, 360 Art Direction, Copy Direction and Supervision, 360 Campaign Development Direction and Supervision
+Responsibilities
Briefing, a well-known and respected luxury brand in Japan wanted to launch in the USA. They needed a blueprint that would translate across the ocean and beyond. I partnered directly with their internal marketing team to create an ownable brand positioning that would translate to an American consumer and become the roadmap for all future creative.
Brand Book + Launch Campaign Development —
A 100+ page book translated into 2 languages which re-defined the brand and its mission. Their inaugural campaign, Project: Daily Briefing followed.
